Sunday 20 December 2015

How To Communicate For Impact

ASSERTIVE COMMUNICATION
written by Ishola Ayodele (ANIPR)




Assertive communication is the ability to honestly express your thoughts, opinions, feeling, attitudes and rights with confidence in a manner that doesn't infringe on the right or honour of others.

This should not be confused with aggression.


Aggression: This involves
1. Forcing your opinions on others.
2. Bullying people to move in your direction.
3. Only your need matters.
4. always having it your way.
5. Becoming offensive when you realised you are holding unpopular view.
6. Always involve in win-lose relationship with others.
7. Always viewing your opinion is superior to others.
8. Always wanting to be understood without actually listening to what others are trying to pass.
9. Rooted in pride.



Assertiveness involves
1. Sincerely expressing your needs in a respectful way.
2. Considering the need of others as well as yours.
3. Communicating your thoughts, opinions or feeling clearly and honestly.
4. Accepting fault when you are guilty.
5. Willingness to drop your views or opinions for a more correct or update ones.
6. Always seeking first to understand the others' view before trying to be understood.
7. Focusing on problems and not position.
8. Always seeking a win-win situation when dealing with others.
9. Rooted in principle for right, justice and equity.

To be continued
Next will be looking at
1. Passive aggression
2. Barriers to communication.
3. Effective communication skills and strategies.

For more insightful thoughts and mind probing information visit
http://isholamindresources.blogspot.co.ke/?m=1

Please Click on post a comment box below to share your thoughts with me.

Ishola Ayodele is a Public Relations practitioner and a member of the Nigerian Institute of Public Relations. 
He offers the following services for Large Corporations, SMEs and Individuals 

Result Driven Communication, 
Effective Crisis Communication,
Political Communication, 
 Reputation and Image management, 
WhatsApp 08077932282

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